The color orange can work well for the zazzy type of brands which want to shake things up. Harley Davidson too uses a dark orange color and so does JBL. We have Rockstar as a brand listed over here which is the brand behind Grand theft auto and such really amazing games which their customers love and dote upon. Fanta is known to be the drink which promotes having fun while having a cold drink. Nickelodeon has brand personality traits known for its value in entertainment. Orange stands for fun and adventure and if you see, some of the brands associated with it want to target fun and adventure as their selling points. Even fitness brands use the color green quite frequently. However, green is a popular color in other products such as Lacoste, Subway, Starbucks, Android, and others. Many many organic and agricultural brands use green as their color. In addition, around 92% of consumers consider visual identity as the most persuasive marketing factor overall.Ī few examples of the significance of brand colors are as follows: As per research-Īround 85% of consumers believe colors are the biggest motivator while opting for a product. Importance of Brand Colorsīrand colors are undoubtedly important since firms spend substantial effort selecting the correct brand colors. Every color has a purpose in conveying the brand’s message. The colors of a brand are chosen with the sort of audience in mind.
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